UX architecture
User research and analysis, information architecture, navigation structures, task flows, wireframes and interaction models for complex enterprise products.
About
An out-of-the-box thinker who designs software products end to end, and now builds them with AI.
I am a UX & UI designer and architect with hands-on experience crafting user-centric products across web, mobile and emerging platforms. I balance business goals with user needs through research, prototyping and usability testing, build scalable design systems with a strong focus on accessibility, and bring new technology like generative AI into how products are designed and made.
Based in India, I have worked on-site in India, the UK and the USA. Creative, empathetic, an individual contributor and a team player. I have worked across banking, telecom, retail, healthcare and life sciences, mining and education.
- Translate complex business goals and technical content into clear, engaging experiences
- Journey maps, task flows, interaction models, storyboards and UX guidelines
- Lead projects to on-time, quality delivery; part-time PM and team lead
- Mentor designers and negotiate risks with senior management
- On-site project execution in India and abroad
- Design strategy through to design systems, style guides and documentation
Capabilities
End to end, brief to build.
I work across UX architecture, UI design and front-end engineering, so what ships is what was designed.
Design systems
Scalable components, style guides and design guides that keep large, multi-product teams consistent.
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Enterprise dashboards
Executive KPIs that read on a boardroom wall and a phone.
Demo data
GenAI product building
From prompt to clickable prototype: I use AI tools to design and build faster, and review every screen by hand.
Prototyping & UI engineering
ReactJS, Vue, HTML5, CSS3, Tailwind, Bootstrap and Material UI.
Accessibility
Accessible design and development to WCAG 2.1 and Section 508, tested with screen readers like JAWS.
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Clients & domains
Who I have designed for.
Clients & programmes
- Adani
- AMN Healthcare
- Wells Fargo
- Comcast
- Walmart ASDA
- KOHL’S
- AT&T
- Microsoft
- Baxter
- Shire
- GSK
- EnergyAustralia
- Wipro
- Herc Rentals
- Yarra Valley Water
- A.M.A.L. College
Domains
- Banking
- Telecom
- Retail
- Healthcare & Life Sciences
- Mining & Shipping
- Education
- Social & trust
Experience
Since 2007.
19 years crafting digital products, 10+ of them in UX and UI design, 5+ as a UX & UI Architect managing onsite and offshore UI teams, and 4+ years working overseas in the UK and USA.
- NowGenAI product builderIndia
Independent
Designing and building my own product, CorpSakha, and the A.M.A.L. College website end to end.
- Aug 2020 – Dec 2024Sr. UX & UI ConsultantHyderabad, India
NeuDesic Technologies
AMN Healthcare program; Adani CEO dashboards.
- Apr 2018 – Jul 2019Sr. Product DesignerHyderabad, India
West Agile Labs
Cypress Lawn unified application; hired and led designers.
- Jul 2017 – Mar 2018Sr. UX & UI ConsultantPhiladelphia, USA
Comcast Communications
Einstein 360 customer care; Xfinity Mobile web portal.
- Mar 2010 – Jun 2017UX & UI ConsultantIndia · UK · USA
Wipro Technologies
Wells Fargo, APDS, Walmart ASDA, KOHL’S and more.
- May 2007 – Mar 2010Web DeveloperBangalore, India
Impelsys India
Where my career started: the iPublishCentral digital publishing platform.
Education & certifications
2023 · IBMEnterprise Design Thinking Co-Creator
2022 · IBMEnterprise Design Thinking Practitioner
2007 · IIT MumbaiHCI Training & Workshop
2000 – 2003 · APTECHPG Diploma in Web & Graphics
1997 – 2000 · Andhra UniversityBachelor’s in Computer Sciences